Automobiles and Advertising

I would like to begin this post by stating that by writing this blog on automobiles i realized that there are many different topics and issues of todays society that are related to the automotive world. So far i have written about class, race, the green movement, and gender roles. Who knew that such a broad array of topics could relate back to automobiles? Anyways, now im going to add advertising to that list of topics.

I believe advertising is an enormous part of the automotive culture. If you sit down and think about it for just a minute, you would realize that there is some kind of advertising for car manufacturers anywhere you look. Television commercials, magazine ads, etc. all serve as advertisement. Another form of advertising that may not be intended as an ad but definitely puts a certain manufacturer in our head are car magazines. For example, Import Tuners magazines usually feature asian car makes like Toyota, Nissan, Honda, etc. and Panorama is a magazine exclusively about Porsches. Also, television shows and movies can advertise a car simply by having the main character drive an specific make like for instance, in the movie I Am Legend with Will Smith; every single car he drives in that movie is made by Ford.

I went ahead and found some interesting and clever automobile manufacturer ads for you guys. Enjoy!

Renault:

Lamborghini:

Audi:

Mini:

Smart:

I hope you found those interesting. As you can see, the ads dont only advertise an specific manufacturer but also have a message. The Audi ad is most likely directed towards kids in middle school or high school that think about having a nice car when they grow up and by having "Stay in School" on the ad it encourages them to pursue an education and successful career. In the Smart ad you see what looks like an oil refinery but from the inside view of a Smart car (an environmentally friendly vehicle) its a beautiful, green and luscious view that implies that if you purchase you are helping out the Earth and the green movement.

Next time you see a car ad try to determine if it contains a message. I hope you guys liked this post. Check back for updates!

Miguel